Data Protection

Last updated: 2025-08-04

We attach great importance to ensuring that personal data is handled transparently. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. Which Services We Use

  • Vimeo
  • YouTube
  • WordPress

2. Contact Information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at . The party responsible for the data processing that takes place via this website is:

Briand Sport AG
Thermenstrasse 1a
3954 Leukerbad
Switzerland

Data protection officer:
Nadine Wyss

+41 27 470 14 72

3. General Principles

3.1 What Data Do We Collect from You and from whom Do We Receive this Data

Primarily, we process personal data that you provide to us or that we collect when operating our website. Under certain circumstances, we may also receive personal data about you from third parties. These can be the following categories:

  • Personal master data (name, address, date of birth, etc.);
  • Contact details (mobile phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
  • Location and traffic data;
  • Audio and video recordings;
  • Particularly sensitive data (e.g. biometric data or information about your health).

3.2 under What Conditions Do We Process your Data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. The following in particular may be considered as a justification:

  • Your consent;
  • the execution of a contract or pre-contractual measures;
  • our legitimate interests, provided that your interests do not outweigh them.

3.3 how Can You Withdraw your Consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You have the option to withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 in which Cases may We Pass on your Data to Third Parties?

A. Principle

We may be dependent on using the services of third parties or affiliated companies and commissioning them to process your data (so-called processors). Categories of recipients are in particular:

  • Accounting, auditing and trustee companies;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with the requirements of data protection and treat your personal data confidentially.

Under certain circumstances, we are also obliged to disclose your personal data to authorities.

B. Visiting our Social Media Channels

We may have embedded links to our social media channels on our website. This is always visible to you (typically via corresponding symbols). If you click on the symbols, you will be redirected to our social media channels.

In this case, the social media providers will know that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the data transmitted or its use by the operators.

C. Disclosure Abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are ourselves. The transfer can take place worldwide.

If the level of data protection does not correspond to that of Switzerland, we will carry out a prior risk assessment and contractually ensure that the same protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other measures prescribed by law). Should our risk assessment be negative, we will take additional technical measures to protect your data. You can access the standard contractual clauses of the EU Commission under the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 how Long Do We Keep your Data?

We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception applies to analysis and tracking data, which may be kept for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must keep business communications, concluded contracts and booking documents for up to 10 years. If we no longer require such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 how Do We Protect your Data?

We will keep your data safe and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to companies affiliated with us. In these cases, your data will also be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What Rights Do You Have?

A. Right to Information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to .

You also have the right to receive your data in a common file format if we process your data automatically and if:

  • You have given your consent for the processing of this data; or
  • You have disclosed data in connection with the conclusion or processing of a contract.

We may restrict or refuse the provision of information or data if this conflicts with our legal obligations, legitimate own or public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more information from you. You will be informed of the extension of the deadline in good time, at least in text form.

B. Deletion and Correction

You have the option to request the deletion or correction of your data at any time. We may reject the request if legal regulations oblige us to store it for a longer period or in an unchanged form or if a permitted fact contradicts your request.

Please note that the exercise of your rights may conflict with contractual agreements and may have corresponding effects on the execution of the contract (e.g. premature termination of the contract or cost consequences).

C. Legal Action

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to lodge a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the Privacy Policy

We can change this privacy policy at any time. The changes will be published on www.briandsport.ch, you will not be informed separately.

4. Individual Data Processing Operations

4.1 Provision of the Website and Creation of Log Files

What Information Do We Receive and how Do We Use it?

By visiting www.briandsport.ch, certain data is automatically stored on our servers or on servers of services and products that we purchase and / or have installed for purposes of system administration, for statistical or security purposes or for tracking purposes. This includes:

  • the name of your internet service provider;
  • your IP address (under certain circumstances);
  • the version of your browser software;
  • the operating system of the computer with which the URL is accessed;
  • the date and time of access;
  • the website from which you visit the URL;
  • the search terms you used to find the URL.

Why are We Allowed to Process this Data?

This data cannot be assigned to a specific person and this data is not merged with other data sources. The log files are stored to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How Can You Prevent Data Collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after each session has ended. The storage of log files is mandatory for the operation of the website, so you have no possibility to object.

4.2 Vimeo

Vimeo is a service of Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. Vimeo is a platform that allows users to upload, share, and watch videos. It also offers various tools for video producers to monetize their content and engage with their audience.

We use Vimeo to embed videos on our website and provide our visitors with high-quality visual content. This may include product demonstrations, tutorials, or other content relevant to our users. By embedding Vimeo videos, our visitors can watch them directly on our website without being redirected to the Vimeo platform.

When you access a page on our website that contains a Vimeo video, your browser establishes a direct connection to Vimeo’s servers. Certain information is transmitted to Vimeo. This also includes the user’s IP address. Vimeo also uses cookies and similar technologies to collect information about the use of the service and to improve the user experience.

4.3 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), are integrated on our website. When the videos are displayed or when you click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google’s servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged in to your YouTube account, you allow YouTube to directly assign your surfing behavior to your personal profile. You can prevent this by logging out of your YouTube account.

4.4 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, as well as information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure the smooth operation of the website.

Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.

BrainBox Generators

BrainBox Generators is a service of BrainBox Solutions GmbH to identify all data protection-relevant services on a website and, among other things, to help with the creation of the data protection declaration. No personal data is collected or processed.

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